Once every few years a theory comes along with an insight so penetrating, so powerful – and so simply, demonstrably true – that it instantly changes the way we think and do business…
Broken Windows Broken Business is that book.
Businesses get in trouble when they neglect small problems. If a window in a building is broken and left unrepaired, soon all the windows will be shattered, creating a perception of chaos. The same principle applies to business.
Attention to detail demonstrates corporate competence – and that the company cares about the consumer. Broken windows – and peeling paint, worn carpets, and dirty restrooms – signal that the business doesn’t care.
WARNING: Mr. Levine doesn’t hold back! His honesty is a breath of fresh air in this over-hyped, over-dramatized, world of business strategy. If you’re ready to hear the truth – and okay with being offended by what you hear – then click the play button below.
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