BWBB Strategies

A wake-up Call for Owners and Leaders of Businesses!

Once every few years a theory comes along with an insight so penetrating, so powerful – and so simply, demonstrably true – that it instantly changes the way we think and do business…

Broken Windows Broken Business is that book.

Businesses get in trouble when they neglect small problems. If a window in a building is broken and left unrepaired, soon all the windows will be shattered, creating a perception of chaos. The same principle applies to business.

Attention to detail demonstrates corporate competence – and that the company cares about the consumer. Broken windows – and peeling paint, worn carpets, and dirty restrooms – signal that the business doesn’t care.

Here’s some of what we talk about in this interview:
  • What is the Broken Windows Theory – and why does it matter?
  • What are some of the most common Broken Windows in business?
  • What two traits that are required in order to find and repair broken windows?
  • When you identified a broken window, but it’s not something that can be immediately repaired…what should be done?
  • What’s the Magical Piano at Nordstroms? What can others learn from it?
  • Why is it important they don’t have a tip jar?
  • Plus much more.

WARNING: Mr. Levine doesn’t hold back! His honesty is a breath of fresh air in this over-hyped, over-dramatized, world of business strategy. If you’re ready to hear the truth – and okay with being offended by what you hear – then click the play button below.

Click here to download this episode. (Right click and then click Save This Link)

Want more from Mr. Levine?

You can contact him at: mlevine@timewire.net